Image consulting in business: why and when

In business, the image should be clear and adequate — especially when the stakes are high. VAN THORN consultancy supports in situations such as meetings with key clients, negotiations, conferences, presentations, photo sessions, or important internal discussions.

We start with a conversation about your role and the type of meetings you lead and your strategy for them. Based on this, we recommend image solutions: level of formality, stylistic direction, sets and details that reinforce the message — without exaggeration and without "disguise."

Most clients typically gain:

  • clear selection of style for the situation (meeting / scene / negotiations / travel)

  • consistency and predictability of the image in various contexts

  • ready sets "for a specific purpose" (without last-minute nervous decisions)

VAN THORN

Consulting 1:1 - an image that supports your goals

1:1 consultancy is individual work on your business image - so that your clothing supports your role and is consistent with how you conduct conversations. In practice, we do not "teach rules", but tailor solutions to your situation: industry, position level, organizational culture, and the nature of meetings.

We can work on both a key situation (e.g. a presentation, negotiations, a meeting with the board) and on organizing the whole: sets for the week, business trips, or seasonal wardrobe.

As part of consultancy, we can prepare:

  • recommendations for the formality level and style direction for your meetings

  • specific sets for selected scenarios (meeting, conference, trip)

  • a list of priorities: what should be in your wardrobe, what should be added, and in what order

  • refinement of details: footwear and accessories that complete the image

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Training for companies - dress code and team image

We conduct training on request - for companies and teams representing the brand: sales, front office, management, public speakers. We focus on practices and standards that can be implemented immediately.

Most common topics:

  • dress code in business: how to choose the level of formality for the situation

  • consistent image of the sales team and individuals representing the company

  • preparation for conferences, presentations, and photo sessions

  • wardrobe "for business trips": sets that work well while traveling

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Collaboration formats: showroom and remote consultations

Consulting can take place at the VAN THORN showroom or remotely — depending on the situation and your needs. It happens that a client calls during a trip or conference and needs a quick decision: what to wear, how to raise or lower formality, what to "close" the outfit with. Such consultations are also part of the service.

How we work:

  • we establish the goal and context (what meetings, what rate, what message)

  • we recommend specific solutions (outfits, level of formality, details)

  • we organize priorities and prepare a plan for future situations

VAN THORN